Courier Express and Postal Observer

Postal Service Needs a New Vision

Separating Roles of the USPS
Separating Roles of the USPS
A recent story by the BBC on mail delivery in Afghanistan highlights one of the most important roles of the Postal Service, maintaining and standardizing the nation’s system of addresses and postal codes.  Afghanistan has neither...
A Financially Self Sufficient Postal Service
A Financially Self Sufficient Postal Service
Andrew Gelman, a professor of statistics at Columbia University and a prolific writer on statistics and its use in public policy and political campaigns illustrated that the financial problem facing the Postal Service is a legacy of...

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Design of Silo-Shaped Sites

The silo structure is a web architecture designed to improve the SEO of a website. It has been used for more than a decade, although Spain has arrived somewhat later. And there is still discussion about its real effectiveness. Some say it is a great way to get relevant positions for highly competitive keywords, relatively quickly.Others say that it is often impossible to apply it, or that the results are not worth the effort.

In this article, we are going to collect everything we know about the silo structure and the main doubts about it. And we will update it with an own experiment with which we will prove its real effectiveness. The design of sites in silos is a concept coined by Charles Heflin of Seo2020 in his book “The Master Plan”. It refers to the way we should structure our sites to get more traffic not only for our “long tail” terms but also for more competitive terms, being seen as well as an Authority Site in a short time. Looking for Building a Web Site Using A Silo Structure?

We ask ourselves how to do so?

If you are new or experienced, you will have realized by now that search engine optimization is not a simple thing. The algorithms are constantly changing and making the famous updates that have harmed us or one of our clients more than once.

What should we pay attention to fir Building a Web Site Using A Silo Structure?

  • In a few words, we must rely on generating very good content.
  • Fresh and contrasting information.
  • Social networks: Promoting our links through social networks helps us to an organic positioning and attract interested visitors in our sector.
  • One of the most important parts of the optimization of a website is the architecture of the URLs in SILO. This is highly recommended for websites that specialize in a specific topic and want to get positioned on all the long tail terms.

What are URLs in SILO?

The URLs in SILO allow search engines to know better the content of a website. It is about the different levels of independent categories from the home and from each branch of subcategories and entries that can link to their same level or back, but would not link with the ramifications of different categories.

Example of URLs in SILO

If we see the graph of the definition, we imagine a web that goes about pets. For example, pets.com. We would have a category of DOGS, the URL would look like this: pets / dogs

The URLs can link with each other and with the lower level (dogs), but not with / Cats, because it would not have to see. If the web is new we should modify these URLs to optimize them to the maximum, the problem is if we have been on the blog for a long time. To change it could be a problem even if we have redirects; it is convenient not to abuse them.

How do we change the default URLs in WordPress?

We can change the word “category” for another by entering Settings / Permanent links and writing a new base category. This work in the structure of our site must be done after the research of keywords and before starting to build something since it constitutes the skeleton. It is a very important part of the process of creating websites, and at the same time, it can be complicated to understand. How will it help us bring more traffic? Making it very easy for search engines to realize what our site is about. Google has introduced the concept of Latent Semantic Indexing, which judges a site for its relevance to a subject. We no longer speak of keyword density, but of subject density. The subject density is how many related words appear connected to the subject of a page that is considered relevant by the search engines.

The theme density cannot be done with a single page. You need a complete site that supports the theme density, through a correct link to the internal pages. For this, the best way is to use the silo structure. For example, on eBay we see a menu where he shows us his categories. Clicking on one, it shows another menu with all the sub-categories – a silo. And we can even reach another level until we reach the specific products page. Another example would be About.com, each subdomain of them is a theme, and each item in your menu is a silo. Do you may have, learned till now about Building a Web Site Using A Silo Structure.

Confused? It is best to use an image that better explains the concept:

Building a Web Site Using A Silo Structure and organizing our site into a silo structure, you will improve individual pages within a silo, and the silo itself. This is a powerful factor to take advantage of 99% of other sites! This is how by playing intelligently we can master the niches (with quality content!).

How to organize our site in silos?

Each silo is a section of the page, so if your page is for example “video games”, one section would be Xbox 360, another PS3 another Wii, and so on. Each of these sections is a silo, a theme. The index will be linked to the entry page of each silo. Each silo page will link to the contents of that silo with a menu. Building a Web Site Using A Silo Structure is best as the silo is based on folders within your structure (they can be in subdomains, worse in folders is easier) and each silo has to have at least 5 pages to be considered a topic.

So, for example, your site example.com, you will have your niche of PS3 in example.com/ps3/index.html, and all the themes of ps3 will be inside this folder. In this way, you will have your related pages in such a way that search engines can easily find them and you will be rewarded. It is a concept that is also very helpful for visitors since they will find content 100% related to what they were looking for.

The Oldest Working Post Office in the World

Postal System

The Oldest working Post Office is situated in Sanquhar, Dumfriesshire, UK. It has been working consistently since 1712. The second most established working mail station is situated in Stockholm, Sweden (1720) and the third in Santiago, Chile (1772)

Sanquhar Post Office

Sanquhar Post Office:

Sanquhar post office started as an arranging post for mail carriages started about 300 years ago and has been in ceaseless administration since then. Eight years older than its closest opponent in Stockholm, Sweden, it is formally honored by both the Universal Postal Union and Guinness World Records. The branch is a well-known fascination for postal and stamp lovers, who visit to have their letters set apart with a hand-stamp bearing the legend: “The World’s Oldest Post Office.” Mr. Alam is the sixteenth person to run the branch and assumed control from postmistress Penny Murphy.

Sanquhar post office opened its entryway in 1712 in Dumfries along the High Street. It is recognized by the Guinness Book of Records as the oldest mail station on the planet. At the point when the mail station was opened, the postmen, who were called “runners,” kept running between officers to convey letters and packages. In 1738, the mail station started stamping sends and later acquainted steeds which were utilized with conveying letters and bundles. The mail station had no counters when it started its operations.

Operations of Sanquhar Post Office:

The letters were delivered through the window, where the clients are expected to tap the window and submit their letters along with the postal charges. The position of a postmaster was esteemed and was constantly held by men in other legitimate positions in the group, for example, executives, schoolmasters, and town agents. The mail station was modernized in 1974 with the substitution of the hand stamping by the hand-worked crossing out machine called bacon slicer. The historical backdrop of the Sanquhar post office has been formed by the group of Matthew Hogarth who maintained the business for a long time is as yet a committed client.

William Dalgleish, 75, vice executive of the Sanquhar Heritage Society, said that the post office worked distinctively in its initial days. There was no counter as we probably are aware them today. The mail was delivered through the window of the post office – you tapped on the window, delivered your mail and paid whatever charge was expected, and that is how it was finished. The role of a postmaster in society was viewed with respect, and as we stated earlier, a postmaster was always someone who held other respectable positions in the society.

The History of Mail and Postal System

Postal System

The first known usage of postal service is in Egypt in 2400 B.C. Kings of Egypt used postal service to send official orders throughout their territory. There is also proof of postal service used in ancient China, Persia, and India. The Universal Postal Union was founded in the year 1874. The Universal Postal Union incorporates 192 member nations. It is also responsible for setting up the rules and regulations for international mail exchanges.

At first, the envelopes are made of cloth and skins of animals. After the invention of papers, the postal system started using paper envelopes. China is the first country to invent and use paper envelopes.

A French man named De Valayer started a postal service at Paris, in 1653. He used to sell prepaid envelopes and deliver the letters in the mailbox if they are enveloped with his prepaid envelopes.

Postal service started using postal stamps in 1837. Uniform postal charges were started in 1840 through the efforts of Rowland Hill, a school teacher.

Postal System

The postal system works globally. Every postal service is connected with each other through the coordination of Universal Postal Union. These postal systems are now outdated when compared with modern fax and e-mail technologies. Postal systems are still the best mode of transmission for sending the personal handwritten documents to any location. Postal systems are still operating smoothly without the need for modern technologies.

Postal service in America:

Postal service was started in America during the colonial times to send and receive orders between England and American colonies. The first postal route in America was started between New York and Boston, which is now named as Route 1. After the establishment of centralized postal systems in the year 1693, The Governor of New Jersey was appointed as the deputy postmaster general. Benjamin Franklin developed the postal system by laying new roads and milestones on every route. He also started 24 hours mailing system between New York and Philadelphia.

Current status of postal system:

Almost every country uses the postal system embedded with local exchanging letters and official documents. In most post offices banking system has been started for rural areas and places with no banks. Governmental services and benefits are still delivered through postal service. In some rural areas in Africa medications and vaccinations are distributed through post offices.

Modern courier services have been started using the postal system. Courier services are both centralized and privatized. These courier services enable people to send parcels and covers to any place in the world. Though the internet has been developed to make sending emails and documents an instantaneous process, postal services are still used by many countries for their unique system.

Postal Service Cannot Avoid Layoffs

The Postal Service seeks to cuts its full time employees by 228,000 in the next two to three years.  A review of attrition rates over the past three years indicates that layoffs are unavoidable.  Even with early retirement incentives, layoffs will likely be between 120,000 and 130,000.  Without these incentives they would be even higher.
Attrition of Employees over 50
Attrition of Postal employees over 50 comes from retirement, death, and voluntary and involuntary separation from the Postal Service  Early retirement incentives were offered to different groups of employees in 2009 and 2011. So the attrition rates below include the impact of these incentives.

Assuming that the Postal Service offers similar incentives to eligible employees, it should see a reduction in full time career employee among employees who are 50 or older today by around 94,000.  The Postal Service should see total full time employee count by 100,000 if those under 50 leave Postal Service employment at historical levels.   This quick analysis confirms Postal Service statements that it would have to lay off at least 120,000 employees in the next few years as it restructures its service.

The Importance of Early Retirement Incentives

By looking at one-year attrition rates, the importance of incentives becomes clear.  Attrition rates of those over 50 rose between 2009 and 2010 reflecting the impact of the early retirement incentives for 150,000 employees that went into effect in the fall of 2009.  As could be expected attrition rates fell in 2010-2011 as early retirement incentives pushed up retirement by a year for some employees.

Attrition rates for employees over 65 appears to suggest that the incentive may have had a real impact for these workers as it induced more retirements than would otherwise occur without having much impact on retirement decisions of employees who continued to work after the incentive expired.

Attrition rates for those between 50 and 60 actually dropped after an early retirement incentive was offered which suggests that the incentive may have only had the effect of convincing employees who were likely to leave for other employment to leave a year earlier and may not have had much of an impact on the number of Postal employees in that cohort over a longer period.