Macy’s released its same store sales for January today which included the clearest indication that the future of Macy’s on line. In the fourth quarter, 59% of Macy’s overall sales growth came from growing online sales. For the full year, 89% of sales growth came from its online sales. Macy’s does not break out sales from stores and online channels but based on information provided Macy’s appears to have generated 14% of all revenue from on line sales in 2012 as compared to around 10.5% in 2011.
The following paragraphs highlight the relevant information from Macy’s press release.
For the 14-week fourth quarter of fiscal 2012, Macy’s, Inc.’s sales totaled $9.350 billion, up 7.2 percent from total sales of $8.724 billion for the final 13 weeks of 2011. On a same-store basis – which includes comparable 13-week periods this year and last year – the company’s fourth quarter sales were up 3.9 percent.
For fiscal 2012 as a whole, Macy’s, Inc. sales totaled $27.686 billion, up 4.9 percent from total sales of $26.405 billion in fiscal 2011. On a same-store basis – which includes comparable 52-week periods this year and last year – Macy’s, Inc.’s fiscal 2012 sales were up 3.7 percent.
Online sales (macys.com and bloomingdales.com combined) were up 48.9 percent in January, 47.7 percent in the fourth quarter and 41.0 percent for fiscal 2012 compared to the same periods in 2011. Online sales positively affected the company’s same-store sales by 3.3 percentage points in the fourth quarter and 2.2 percentage points in fiscal 2012 as a whole. Online sales are included in the same-store sales calculation for Macy’s, Inc.