When asked about the impact of Postal Service restructuring including the elimination of Saturday delivery, Valassis CEO Robert A. Mason clearly indicated that these change would have minimal impact on Valassis’s mail delivered advertising.
Bethany Caster, Stock Analyst, Raymond James
Can you talk about how the USPS’ decision to stop Saturday delivery impact you, if at all?
Robert A. Mason - Chief Executive Officer, President and Director, Valassis
Very little. Today, we distribute less than 0.30% of a percent of our total weekly Shared Mail volume on Saturday. I would tell you, we actually applaud Postmaster Donahoe’s effort to try and streamline the USPS and their operations. We have been in very close contact with Postmaster Donahoe, his staff. Our understanding at this point is that the postal facilities will be open to receive the packages that we would typically deliver to the postal branches for early week delivery. We got plans in place to make adjustments however that shakes out but that should not have any kind of impact on the Shared Mail business.
Source: Valassis earnings call transcript as provided by SeekingAlpha.com
5-Day delivery = less jobs
less jobs = less disposable income
less disposable income = less purchasing of goods
less purchasing of goods = less money to spend on advertising
less money to spend on advertising = less profit for Valassis
Great strategy!