Cloud Computing Journal reported today that “After more than two years of promising the imminent arrival of Volly, Pitney Bowes … has failed to materialize the cloud that was supposed to replace postal mail, especially posted bills.” According to the story, Pitney Bowes has pushed back the launch in North America until no earlier than late in 2013 after first announcing Volly’s launch in September of 2011.
Currently Pitney Bowes appears to be focusing on getting Volly up and running as a product of Australia Post. Australia Post was supposed to implement Volly in October 2012 but the system is still not operational when the Cloud Computing Journal was written.
CEO Marc Lautenbach indicated that Volly will have to compete with other uses of corporate resources. His comments indicated that Volly with other projects based on whether Volly serves a market where it holds a significant competitive advantage and the projected return on investment in Volly as compared with other investments within Pitney Bowes
Furthermore, as Maureen O’Gara noted in her Cloud Computing Journal article, “Marc Lautenbach … confessed to analysts that there are “no scared cows” at his new under-performing company, aside from the client and the shareholder, and hinted that the speculative Volly platform may be dumped.”
At the analyst day conference today, Joe Timko, Chief Technology and Strategy Officer indicated that the future of Volly may not involve Pitney Bowes offering the secure electronic mail service under its own brand name. Mr. Timko clearly indicated that the focus of Pitney Bowes investments of corporate resources into its “Digital Commerce Solutions.” These includes solutions for location intelligence, parcel management and secure evidencing. As Volly does not fit into this focus of Pitney Bowes investment strategy, it would appear that its future will consume less of senior management time in the future than it had over the past two years.