The silo structure is a web architecture designed to improve the SEO of a website. It has been used for more than a decade, although Spain has arrived somewhat later. And there is still discussion about its real effectiveness. Some say it is a great way to get relevant positions for highly competitive keywords, relatively quickly.Others say that it is often impossible to apply it, or that the results are not worth the effort.
In this article, we are going to collect everything we know about the silo structure and the main doubts about it. And we will update it with an own experiment with which we will prove its real effectiveness. The design of sites in silos is a concept coined by Charles Heflin of Seo2020 in his book “The Master Plan”. It refers to the way we should structure our sites to get more traffic not only for our “long tail” terms but also for more competitive terms, being seen as well as an Authority Site in a short time. Looking for Building a Web Site Using A Silo Structure?
We ask ourselves how to do so?
If you are new or experienced, you will have realized by now that search engine optimization is not a simple thing. The algorithms are constantly changing and making the famous updates that have harmed us or one of our clients more than once.
What should we pay attention to fir Building a Web Site Using A Silo Structure?
- In a few words, we must rely on generating very good content.
- Fresh and contrasting information.
- Social networks: Promoting our links through social networks helps us to an organic positioning and attract interested visitors in our sector.
- One of the most important parts of the optimization of a website is the architecture of the URLs in SILO. This is highly recommended for websites that specialize in a specific topic and want to get positioned on all the long tail terms.
What are URLs in SILO?
The URLs in SILO allow search engines to know better the content of a website. It is about the different levels of independent categories from the home and from each branch of subcategories and entries that can link to their same level or back, but would not link with the ramifications of different categories.
Example of URLs in SILO
If we see the graph of the definition, we imagine a web that goes about pets. For example, pets.com. We would have a category of DOGS, the URL would look like this: pets / dogs
The URLs can link with each other and with the lower level (dogs), but not with / Cats, because it would not have to see. If the web is new we should modify these URLs to optimize them to the maximum, the problem is if we have been on the blog for a long time. To change it could be a problem even if we have redirects; it is convenient not to abuse them.
How do we change the default URLs in WordPress?
We can change the word “category” for another by entering Settings / Permanent links and writing a new base category. This work in the structure of our site must be done after the research of keywords and before starting to build something since it constitutes the skeleton. It is a very important part of the process of creating websites, and at the same time, it can be complicated to understand. How will it help us bring more traffic? Making it very easy for search engines to realize what our site is about. Google has introduced the concept of Latent Semantic Indexing, which judges a site for its relevance to a subject. We no longer speak of keyword density, but of subject density. The subject density is how many related words appear connected to the subject of a page that is considered relevant by the search engines.
The theme density cannot be done with a single page. You need a complete site that supports the theme density, through a correct link to the internal pages. For this, the best way is to use the silo structure. For example, on eBay we see a menu where he shows us his categories. Clicking on one, it shows another menu with all the sub-categories – a silo. And we can even reach another level until we reach the specific products page. Another example would be About.com, each subdomain of them is a theme, and each item in your menu is a silo. Do you may have, learned till now about Building a Web Site Using A Silo Structure.
Confused? It is best to use an image that better explains the concept:
Building a Web Site Using A Silo Structure and organizing our site into a silo structure, you will improve individual pages within a silo, and the silo itself. This is a powerful factor to take advantage of 99% of other sites! This is how by playing intelligently we can master the niches (with quality content!).
How to organize our site in silos?
Each silo is a section of the page, so if your page is for example “video games”, one section would be Xbox 360, another PS3 another Wii, and so on. Each of these sections is a silo, a theme. The index will be linked to the entry page of each silo. Each silo page will link to the contents of that silo with a menu. Building a Web Site Using A Silo Structure is best as the silo is based on folders within your structure (they can be in subdomains, worse in folders is easier) and each silo has to have at least 5 pages to be considered a topic.
So, for example, your site example.com, you will have your niche of PS3 in example.com/ps3/index.html, and all the themes of ps3 will be inside this folder. In this way, you will have your related pages in such a way that search engines can easily find them and you will be rewarded. It is a concept that is also very helpful for visitors since they will find content 100% related to what they were looking for.